T3._ EV sales education for dealers’ staff
Cooperative program with interested dealers to support transition to EV sales
(Sales turnover at car dealerships is very high. According to the sponsor of a recent Oregon bill, HB 2514, which would have provided an incentive of $250 for each EV sale directly to the salesperson, they make an average of $100 to $150 per car and sell about 11 cars per month.) Training costs for each new salesperson average $10,000.)
Albuquerque has an Electrified Dealer Program “designed to enhance the electric vehicle (EV) purchasing experience and help increase EV purchasing and leasing.” It provides brief trainings for salespeople, various kinds of help with marketing, and recognition for dealerships.
Forth has an EV-Drive Dealership Certification Program utilizing dealership education, sales staff and customer incentives, promotion, and outreach.