G1.5 Social research
Work with higher education institutions to research effective behavior change through marketing and education. Use this information in developing campaigns to reduce high emissions GHGs.
See G1.2 Community-Based Social Marketing
Dietz’s et. al’s “Household Actions Can Provide a Behavioral Wedge to Rapidly Reduce U.S. Carbon Emissions” surveys the literature to estimate the “national reasonably achievable emissions reductions (RAER)” that might be achieved within 10 years through the most effective nonregulatory interventions to alter 17 pieces of household behavior. The notes provide references to various studies of effective behavior change projects.
“When ‘Not Losing’ is Better Than ‘Winning:’ Using Behavioral Science to Drive Customer Investment in Energy Efficiency” makes a number of research based suggestions about designing energy efficiency programs.
“The Role of Behavioural Economics in Energy and Climate Policy” applies concepts from the research to tactics for changing (1) consumption and habits, (2) investment in energy efficiency, and (3) support for pro-environmental behaviour and provision of public goods.
The annual Behavior, Energy, and Climate Change conference, produces recorded webinars on using behavioral economics to support sustainabilty.